Proving your credentials to investors
People don't invest in ideas; they invest in people. You can have the world's best business plan with a truly original idea that is guaranteed to make a fortune, but you could fail to attract investment if the people behind the idea do not inspire confidence or have the necessary plans in place.
In the 11th and 12th centuries half a million pilgrims a year travelled on foot from all over Europe to Santiago de Compostela in northern Spain. In September 1992 Patrick Shanahan retraced their steps, recording his 500 mile journey in a series of photographs, some of which are reproduced on this website.