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It is easy to become so enthusiastic and wrapped up in your brilliant idea for a new business that you can lose your objectivity. Regardless of how great an idea you and your friends think it is, have you taken into account what potential customers will make of it?
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In the 11th and 12th centuries half a million pilgrims a year travelled on foot from all over Europe to Santiago de Compostela in northern Spain. In September 1992 Patrick Shanahan retraced their steps, recording his 500 mile journey in a series of photographs, some of which are reproduced on this website.
