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Most businesses come into being because an entrepreneur has identified a niche in the marketplace. But your very presence in the market invites competition, and before long, you find yourself with competitors. How do you stay ahead of them?
In the 11th and 12th centuries half a million pilgrims a year travelled on foot from all over Europe to Santiago de Compostela in northern Spain. In September 1992 Patrick Shanahan retraced their steps, recording his 500 mile journey in a series of photographs, some of which are reproduced on this website.
